It is no secret that the COVID-19 pandemic has been devastating for small business owners. Running a new company is hard enough but with social distancing guidelines and a customer base that is unsure of what the future holds, it can seem almost impossible to get new business through the door. However, it is important […]
Amid all the technological expansion, one of the most important and most notable for a rising-star company is social media. Digital public squares like Twitter and Facebook allow you to get the word out about your company. You can promote your brand more easily. However, you need to do it the right way. Create Interactive […]
Attracting customers is one of the most difficult things for a business to do. Keeping those customers is even more difficult. However, the success of your business depends on a loyal customer base. To focus on and add more loyal customers, your business needs to enhance the customer experience, improve website traffic, and implement a […]
In today’s business market, it is essential to have a website for your business. This website will provide basic information and can even be a portal for ecommerce. Once you have a website in place, you need to find ways to drive traffic to your website. Improve Your SEO Your SEO, or search engine optimization, […]
Your customer’s outlook on your company can drastically affect the amount of business you receive. Making a good first impression is essential for any company. One bad experience can sour a customer’s view of your company, which can spread by word of mouth to other people. When you control the narrative surrounding your business, you […]
You want to do the best for your business and your team. This includes continually learning and growing as a good leader as well as an entrepreneur. There are so many possible mistakes, and sometimes that can feel overwhelming. What are some of the biggest pitfalls to avoid when running a small business? A Lack […]
When it comes to choosing a marketing strategy for your business, there are a ton of different options. Some are more useful than others, and not every strategy works equally well for all businesses. That said, for the business that wants to really connect to consumers and build an online presence, using Facebook as a […]
While marketing is often one of the first areas of business to see budget cuts when funding becomes tight, it’s an essential part of a business model. Healthcare practices are no exception to that. If anything, doctors should spend more time on marketing than they do, or at least should make it more of a […]
You have worked hard to create a business that you can be proud of. So there are a few things that need to be considered if you want your business to stay successful. Your website, your business reviews, and your social media all need to be kept up to date and can make or break […]
When running a small business, there is one thing you truly have over the bigger players. That is the ability to enhance your customer experience to streamline it. Improving the customer experience may be what gives your company that extra push to get over the top to lasting success and significant growth. One of the […]
Do I need a Care Plan? Why is it important? The internet is ever changing and there are many forces within it that can wreak havoc on your digital property. Whether it's a hacker, changes to browser software or changes by search engines, a care plan can prevent your site from going down. So yes, […]
The lesson for me was that I need to be good at what I do and hire others to do the things that I will never have time or talent to be good at. This was arguably the best lesson that I have learned in my journey.
Why should I hire a Web Consultant when I can just build my own site? This is, by far, the most common question I get asked. Of course, this question is asked by those that have seen commercials and advertisements for services like wix.com and the many other do-it-yourself services out there. This question rarely […]
When it comes to building a web presence to represent your business, there are many, many options to choose from. Much like purchasing a brick and mortar space, you must ensure that your webspace meets the needs of your customers, employees, business model and growth potential. Below are a few of the most common paths […]
